Chris’ & Pitt’s enlists Vyant for the re-brand of it’s 60 year old product line giving it a fresh new look
Vyant Designs Packaging For New And Existing Chris’ & Pitt’s Products
THOUSAND OAKS, CALIF. – Vyant, the premier integrated branding and packaging agency took on the task of updating the longtime favorite Southern California Bar-B-Q Sauce icon. They have successfully re-branded the 60-year-old Chris’ & Pitt’s barbeque sauce company and developed packaging for their two new products.
“The Vyant team intuitively knew what was needed to reignite our retail sales. Not only did they show real respect for the history of our brand, but they saw how to make that history a part of the story while adding crucial modernizing touches. Now our packaging is every bit as enticing as what’s inside,” Said John Labbett, CEO of Chris’ & Pitt’s Food Group, LLC.
Chris’& Pitt’s Food Group, LLC wanted a new look that would reflect the aesthetics of today without losing the recognition of it’s loyal consumer base. They approached Vyant to come up with an innovative approach to accomplish just that. The Vyant team designed an innovative shrink-wrap label for the classic 21 oz bottles – a first and a technique not used by any other barbecue sauce. The bottles are now engulfed in an eye-catching flame graphic, complete with the slogan “Best in the West since 1949”, all while retaining the legendary brand’s signature red cap and distinctive typeface. Corresponding labels were also printed for institutional sized pitchers of the prestigious and much loved regional sauce brand.
The history of the brand has been preserved, and the products have been given the facelift they needed. The new labels have maintained the loyal customer base of baby boomers while reaching out to generation X and generation Y consumers in a highly competitive market. Since the release of the new packaging and products, Chris’ & Pitt’s has reported a swelling in the number of new accounts as well as the number of orders from existing customers.
In addition to the success Vyant has brought to the Chris’ & Pitts’ product lines, the team received an ADDY Silver award in the 2008 Coastal California Competition held by the American Advertising Federation for the design of these new labels.
“Chris’ & Pitt’s is a legendary barbecue sauce brand in Southern California and to be the team behind the re-branding effort is pretty exciting. Our goal was to go from the bottom shelf placement to the top eye-level placement and that’s exactly what we did,” said Dave Carlson, Principal and Creative Director of The Vyant Group.
